
Hello! I’m Lauren St George, a creative director, brand strategist, and marketing leader who loves turning big ideas into unforgettable experiences.
With a background in creative direction, event production, and team development, I help companies—from bold startups to Fortune 500s—craft standout strategies that drive real results.
I work hand-in-hand with creative teams to bring those strategies to life—producing work that sells services, builds brands, and captivates audiences. Whether it’s shaping a narrative, designing a pitch, or producing a live event,
I create collaborative spaces with diverse voices to fuel fresh, innovative thinking. Because great work comes from many not one. Every piece I create is rooted in audience insight. Because when you start with what people actually care about, the strategy connects—and it converts.
Some of the fabulous brands I have worked with:
What I bring to the table
Each and every time
1Big-Picture Strategy that Meets Bold Creative
With 20+ years of brand strategy experience, I bring a rare blend of strategic clarity and creative vision to every project. Whether partnering with fledgling startups or Fortune 500s, I specialize in crafting breakthrough ideas that resonate and drive growth.
2Audience-first, Globally Informed Thinking
I decode consumer behavior to shape smart, impactful strategies - always starting with what people actually care about. From international campaigns to multicultural innovation work, I create solutions that connect across borders and cultures.
3Leadership that Delivers, Even Under Pressure
As a compelling communicator and collaborative team leader, I know how to inspire buy-in, rally teams, and get things done. I thrive in high-stakes environments - producing print, digital, and video content with excellence, even on tight budgets and deadlines.
Key Career Beliefs:
- Clarity before all else
- Everything rests on asking the right questions
- A strong strategy is priceless
- Everyone is creative
- A single image can tell an entire story
- An idea without great execution is like a fish with a bicycle
- Company culture will make or break your business
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