I've always beeninterested in what's next.
The next idea. The next version of a business. The next opportunity hiding inside a problem that everyone has been staring at for too long. My career has never fit neatly into one marketing box, and that has turned out to be useful.
01
The entrepreneur.
I've built businesses, worked directly with founders and learned the difference between a strategy that looks good in a deck and one that can survive real budgets, real customers and real constraints.
02
The strategist.
I've spent much of my career helping organizations clarify ideas, position brands, launch new things and turn complicated business stories into something people can understand and act on.
03
The enterprise leader.
I've also worked inside and alongside large organizations, where alignment, stakeholder management, communications and execution at scale matter just as much as the idea itself.
Those experiences taught me something useful: big companies and small companies usually have very different resources, but surprisingly similar marketing problems.
How I think.
Strategy before stuff.
Marketing activity should follow business strategy, not substitute for it.
The art of the simple.
It takes extra time to make complexity simple. It's harder and more time consuming, and it's the difference between a strategy people admire and one they actually use.
Creativity should communicate.
Not creativity for the sake of being clever. The best creative makes people understand, remember and act.
AI in the wrong hands is like a fish riding a bicycle.
The tool doesn't replace the thinker. In the right hands AI sharpens strategy and speeds up the work; in the wrong ones it just produces noise faster. Judgment leads, AI follows.
Strategy has to survive contact with reality.
The best strategy accounts for the people, resources, budgets and constraints required to execute it.
The short version.
South African by birth. American by choice. Global traveler by design.
I'm a brand strategist, creative director and marketing leader who loves turning big ideas into unforgettable experiences. At Accenture, I helped C-suite and senior leaders crack big challenges, from launching new services to landing billion-dollar deals (yep, over $3B and counting). Before that, I ran Fresh, a consultancy for startups and innovation teams, and before that I co-owned a boutique agency partnering with brands like Coca-Cola, Hershey's, 3M, Georgia Pacific and Citi.
The common thread? Strategic creativity. It drives everything I do, from branding to storytelling to unlocking what's next.