How much help do you need?
Sometimes you need to solve one important problem. Sometimes you need the strategy and an experienced partner to help you navigate what comes next. And sometimes you need someone to take the marketing lead.
01
Solve the problem.
What it is
A focused strategic engagement built around a specific challenge, opportunity or decision. That might mean repositioning a brand, developing a go-to-market strategy, preparing for a launch, defining your messaging, rethinking your customer experience or tackling a high-stakes business opportunity.
You get
A clear answer, strategy and recommended path forward.
Lauren
Defines the problem with you, determines how to solve it and builds the strategy to move forward.
Investment
Scoped to the project.
Best for
We have a specific problem to solve.
02
Build the strategy. Then keep me in the room.
What it is
We start by getting underneath the business and building the marketing strategy: where to focus, who matters, what you need to say, what needs to change and what should happen next.
You get
Upfront strategy + prioritized roadmap + weekly strategic advisory. You own day-to-day implementation.
Lauren
Builds the strategy and then stays in the room as a strategic advisor on a regular weekly cadence: helping you stay focused, make better decisions and keep the work connected to the strategy.
Investment
Initial strategy engagement + ongoing advisory.
Best for
We can execute. We need the strategy and an experienced partner helping us stay on course.
03
Set the strategy. Lead it forward.
What it is
For companies that need more than a strategy or advisor, they need senior marketing leadership. Your team and partners execute the work. Lauren oversees the team making it happen.
You get
Marketing strategy + roadmap + ongoing senior leadership + implementation oversight.
Lauren
Sets direction, aligns the pieces, oversees progress and adjusts the strategy as the business evolves.
Investment
Ongoing monthly retainer.
Best for
We have people who can execute. We need someone to lead the marketing.
You don't need to diagnose the engagement before we talk. Tell me what's happening in the business, what's working, what's not and what you're trying to accomplish. We'll figure out the right level of support from there.
Sometimes a project becomes an advisory relationship. Sometimes advisory grows into fractional leadership. And sometimes we solve one important problem and call it done.