Lauren St. George

Different problems.Different answers.

I've worked across industries, company sizes and stages of growth. The work looks different every time because the starting point is always the business problem, not a predetermined marketing solution.

Corebridge, Designing a 4-day leadership experience that felt like one story.

Corebridge

Designing a 4-day leadership experience that felt like one story.

Experience Design • Event Strategy • Creative Direction

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Synapse, Taking the first-ever nootropic beverage from idea to online and in-store sales.

Synapse

Taking the first-ever nootropic beverage from idea to online and in-store sales.

Fractional CMO • Brand and Pitch Strategies

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IHG, Turning a price increase into a promise: making the case for franchise owners to pay more for security.

IHG

Turning a price increase into a promise: making the case for franchise owners to pay more for security.

Concept Development • Narrative Strategy • Executive Storytelling

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Subway, Disrupting a new market segment - what happens before 11am.

Subway

Disrupting a new market segment - what happens before 11am.

Growth Strategy • Segment Innovation • Insight Storytelling

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Honeywell, Built to Last: turning a digital commerce strategy into a transformation program.

Honeywell

Built to Last: turning a digital commerce strategy into a transformation program.

Digital Commerce • Transformation Strategy • Program Narrative

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Minute Maid, Launching new packaging for a global brand, and making it land in ten countries at once.

Minute Maid

Launching new packaging for a global brand, and making it land in ten countries at once.

Global Campaigns • Creative Direction • Digital

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VitaminWater, Rolling a bold consumer brand out to new countries without flattening its personality.

VitaminWater

Rolling a bold consumer brand out to new countries without flattening its personality.

Global Rollout • Marketing & PR • Launch Enablement

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Mosaic, Breaking the $6M ceiling: repositioning a 40-year renovation firm to win the clients it was built for.

Mosaic

Breaking the $6M ceiling: repositioning a 40-year renovation firm to win the clients it was built for.

Fractional CMO • Positioning, Growth Strategy, Marketing Systems

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McDonald's, Re-imagining the drive-thru, turning frontline insight into ideas leadership could see.

McDonald's

Re-imagining the drive-thru, turning frontline insight into ideas leadership could see.

Experience Innovation • Research • Facilitation

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Velox Catalyst, Accelerating early-stage brands from idea to shelf, as mentor and strategist.

Velox Catalyst

Accelerating early-stage brands from idea to shelf, as mentor and strategist.

Mentorship • Brand Strategy • Creative Development

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Your problem could be the next success story here.

Tell me what's happening in the business. We'll figure out the right level of support from there.

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